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Open Google Brand Studio
Google Brand Studio
Delivering a data-based story for Google's 2019 Year in Search
Delivering a data-based story for Google's 2019 Year in Search
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Open McAfee Consumer
McAfee Consumer
An Integrated, "Social-First" Approach Improved Affinity and Awareness
An Integrated, "Social-First" Approach Improved Affinity and Awareness
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Open Sauce Labs
Sauce Labs
Repositioning a startup to enterprise through editorial and brand strategy
Repositioning a startup to enterprise through editorial and brand strategy
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Open Twitter
Twitter
A Live Tweet script for #InsideTwitter enabled a cohesive story
A Live Tweet script for #InsideTwitter enabled a cohesive story
2020-12-02
Google Brand Studio
Every year, Google delivers its Year in Search video to recap what the world searched for. In 2019, on a hunch, we searched trends in the data around heroes.
Brand Studio partners with the Media Lab team to understand on the backend what users are looking for. Its front end is the data found in Google Trends. We use the data from search queries in the Search video program by Google's Brand Studio.
2018-12-02
McAfee Consumer
2020-12-02
Sauce Labs
Sauce Labs wanted to expand its market to include enterprise-sized organizations
Sauce Labs had established itself as a developer favorite and was beloved by the open source community, but in order to scale and become profitable, they needed to gain credibility with bigger customers. In addition to maintaining their developer, open source, and SMB communities, they needed to shift their messaging to appeal to enterprise concerns.
Strategically, this meant:
Updating the brand book was a critical component in the journey towards expanding our audience, since as a company we needed to maintain our Sauceiness. This would help us guard the vibrant brand we’d developed, avoid alienating our original user base, and expand into the enterprise landscape. I saw three key elements that would need attention:
Brand refresh, messaging update, content marketing/production, and creative direction
This approach simultaneously upleveled the website while making it easier to understand for enterprises, analysts, and semi-technical or foreign folks.
2016-12-02